SuperMedia, Inc. (SPMD) New Ad Campaign ‘Reinvents the Wheel’
SuperMedia recently introduced “The Wheel,” a new advertising campaign highlighting the award-winning Superpages Mobile App. The company’s new multichannel campaign has been created in conjunction with TM Advertising, SuperMedia’s Dallas-based advertising agency. A recipient of the 2012 Appy Award for Best Marketing and Advertising, the Superpages Mobile App has an innovative animated wheel feature, allowing users to quickly and easily find up-to-date local information for restaurants, retailers, services, and various other subcategories by simply spinning the wheel. The free app also includes voice-activated search, intelligent auto-fill, and a 3-D augmented reality viewer. The focus of the new campaign is driving…