Who’s Your Daddy (WYDY) Looks to Capitalize on Booming Energy Drink Market
Over the past few years, energy drinks have become as ubiquitous as mainstream drinks such as Pepsi or Coca-Cola. The energy drink market segment has seen unparalleled growth even as other sectors of the drink market were declining. In 2006 the energy market surpassed $4 Billion in sales, with companies such as Goldman Sachs estimating that the market will be valued in excess of $10 Billion by 2010. The big drink companies (Pepsi and Coca Cola) have tried to enter the market with their own versions of energy drinks, but they have not been able to match the innovation of…