SRAX Inc. (NASDAQ: SRAX) BIGtoken Platform Powers Kraft Heinz Holiday Campaign That Delivers Impressive Sales Lift
BIGtoken case study reports that Kraft Heinz’s 2019 Walmart holiday promotion achieved 4.5% additional volume, six times return on ad spend BIGtoken co-founder says platform has evolved into “full-service marketing stack” that discovers “profound insights” about target audience SRAX’s proprietary consumer data management technology put consumers’ data rights at the forefront SRAX Inc.’s (NASDAQ: SRAX) BIGtoken platform successfully propelled a 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz – achieving impressive results and exceeding the client’s goals. SRAX COO Kristoffer Nelson said BIGtoken utilized opt-in panels and offers plus scanned receipts to identify incremental…