Mobius Interactive Ltd. Launched 3 Brands During Pandemic with Plan for Growth
Entered industry during pandemic with aggressive approach to target specific demographics, attract new gamers eSports betting increased by almost 3,000% in March 2020, 124% in April, and 36% more in May Gamers, seasoned gamblers and newbies brought into the platform enticed to increase participation through loyalty, gamification programs Mobius Interactive launched three differentiated brands simultaneously in September 2020. While the gambling industry as a whole saw a decline in 2020, esports and online gaming saw a surge in users. Mobius’ three brands — Aragon Casino, Club Double and MobiusBet — target specific demographics and interests and hone in on the…