A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) Highlights How Smart Carts Restore Visibility Into Shopper Behavior
CMO Yaniv Zukerman argues retailers must close the gap between transactional data and real customer journeys A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost visibility into how shoppers actually behave inside the store. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible. This disconnect, he argues, creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations and trade-offs that shape each shopping trip. Zukerman points…