SRAX Inc.’s (NASDAQ: SRAX) BIGtoken Platform Integral in Shift Towards Data-Driven Marketing
SRAX’s BIGtoken platform gains relevance on heels of renewed focus on data-driven marketing BIGtoken recently launched various new initiatives, including use of sponsored surveys, Lightning Insights, sponsored actions and more Kraft’s recent BIGtoken-powered marketing campaign enjoyed 6.6% return on ad spend, far outpacing competing advertising campaigns launched by rivals The Publicis Groupe published its second study using BIGtoken’s Lightning Insights tool, highlighting platform’s quick, efficient ability to generate customer insights In late 2014, UK cell provider Three introduced its award-winning ‘Holiday Spam’ campaign, promoting the mobile company’s roaming data offering which enabled customers to use their phones abroad at no…