The Movie Studio Inc. (MVES) Sees New Avenues for Monetization as OTT Platforms Attract Advertisers
OTT media sector has benefitted from recent COVID lockdown, with subscriber numbers on video-on-demand (“VOD”) platforms rising by 196% YoY in April 2020 With surfeit of VOD platforms leading to constrained pricing power, platforms have resorted to advertising as tool to further monetize media content The Movie Studio has long distinguished itself through innovative measures designed to drive subscriber numbers on its VOD platform – such as its MovieSodes feature With advertising growth within OTT platforms, The Movie Studio could potentially introduce new revenue steam to its business model The over-the-top media (“OTT”) sector, which encompasses audio, video and other…