On Heels of SC Tequila Deal, Splash Beverage Group Inc. (SBEV) Expands Footprint in NC, America’s 7th Biggest U.S. Wine Market
On April 12, Splash Beverage Group expanded distribution of its SALT tequila in Myrtle Beach, SC region On April 14, company forged new partnership with Johnson Brothers for distribution of its Copa di Vino, Pulpoloco Sangria in North Carolina North Carolinians consumer more than 30 million gallons of wine in 2018 Between two deals, more than 75 sales reps, other distributor staffers will be pushing sales of Splash products Much like just about everything else imaginable, the COVID-19 pandemic turned the wine industry upside down in 2020. On-premise wine sales plunged by 45% from 2019, while off-premise and direct-to-consumer (“DTC”)…