Streamlytics Clture Platform Powers Shift Towards Data-Driven Marketing
Streamlytics’ Clture platform enables private individuals to monetize their data by selling access to it to interested counterparties Streamlytics provides customers with access to invaluable customer insights, assisting companies refine service and product offerings and cater to rapidly changing customer trends In addition to its core offering, Streamlytics has distinguished itself for its focus on demographic subsets, including its position as the largest first-party data provider for African Americans In late 2014, UK cell provider Three introduced their award-winning ‘Holiday Spam’ campaign, promoting the mobile company’s roaming data offering which enabled customers to use their phones abroad at no extra…