Brite-Strike Technologies, Inc. (OTC: BSTI), makers of technologically superior flashlights, previously relied mainly on word-of-mouth, its website and several high-end catalogs to publicize its products. More recently, a major media advertising campaign is attracting customers and paying off in increased sales.
With the use of inviting price points, community involvement, and a niche focus campaign directed at individuals seeking added security (i.e., women, volunteer workers, students and seniors), Brite-Strike’s line of consumer-centric personal protection products are quickly gaining a retail presence among nationally recognized retail stores. The company’s primary distribution channels continue to be through their attendance at police and law enforcement trade shows held throughout the United States and Europe.
During 2008, the company entered into a number of agreements in order to expand their distribution channels. The first major agreement came with Brite-Strike shipping 3,600 Lighting Strike protection systems to BJ’s Wholesale club in August, with discussions still ongoing in regards to a follow-up order of 10,000 Lighting Strike systems for later this year.
Brite-Strike also entered into an agreement with Lowes Home Improvement (NYSE: LOW) to sell Brite-Strike’s new Lightning Strike™ product online at www.lowes.com. As a fortune 500 company, Lowes recorded sales of $48.3 billion in 2007 alone, and serves approximately 14 million customers a week at more than 1,550 home improvement store locations in the United States and Canada.
The popularity and marketing attractiveness of high-powered LED flashlights, combined with their self-defense functionality, has created a substantial market opportunity for the company across law enforcement, military and consumer sectors. In November 2007, Brite-Strike launched a series of commercials which resulted in high demand for their tactical illumination products. The company generated $260,000 in revenue last year and is targeting $1.5 million to $3 million in 2008.
The agreements with Lowes and BJ’s signify Brite-Strike’s commitment to improving their exposure and producing greater growth for their company. With these agreements, Brite-Strike believes that numerous other major retailers will look to enter into product distribution agreements as well. Brite-Strike intends on targeting new channels such as Costco Wholesale, Dick’s, and Target over the next 24 months.
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