StockGuru Blog: ZAP and Targeting Youth Good for Business
ZAP - ZP StockGuruProfile Zap Teens are environmentally conscious and today’s teens have a huge influence on their parents’s big ticket item choices. Marketers are now factoring this reality into their marketing plan. ZAP understands this as well. Their environmentally friendly automobiles have a web friendly presence. See Zap World. ZAP’s message is teen friendly and environmentally friendly - whcih are essentially one in the same. Today’s teens rely less on their parents for knowledge than in the past. Instead, they are privy to go straight to the source for the information they seek. “Conceptually, the teen and the tween…