Reed’s Inc. (REED) is Well Positioned in the Beverage Segment as “New Age Beverages” Represent a Fast Growing Consumer Favorite
Reed's Inc. (REED) is well positioned with its product line, as high growth is expected to continue in the New Age Beverage category, due to rising consumer interest in more variety of taste alternatives. While traditional big name soft drink brands have always required expensive advertising and brand building, consumers are increasingly impulsive in their purchase choices, trending to purchases that are based on distinctive value added ingredients and taste. Long before modern soft drinks existed, people brewed their own beverages. In the Caribbean, home brewed ginger beverages are a part of life. Reed’s brews six carbonated and four non-carbonated…
