No More Spray and Pray … Broadcasting is changing to Narrowcasting
Think about the way advertisers have used the spray and pray method of advertising. The Internet has changed the way advertisers can target a specific demographic, and a new term is circulating in the media space which is creating a disruptive technology that is getting the attention of everyone in the industry. As the media space continues to explode in every market cap, this disruption has resulted in media consolidation across the board. Need examples? Look at Sam Zell’s purchase of the Tribune Company (NYSE: TRB), Rupert Murdoch’s bidding for Dow Jones (NYSE: DJ), Thomson’s (NYSE: TOC) recent purchase of…