First Steps towards a Second Life: Crawford & Church to Grow Virtual Businesses
When the Internet first began to catch on with the public, businesses had to learn to evolve beyond simple store-front and print advertising to pull in customers. As a result, these companies practically formed the Internet as it appears today. Now that multi-user online communities like Second Life are getting more and more press, companies like Church & Crawford Inc. (OTCBB: CCWD) are looking to do the same thing in these virtual worlds, intent on getting a head-start on figuring out what does and doesn't work in these strange new digital environments."We're introducing large corporations and smaller business firms into…