Hototc Featured Company: Charming Shoppes (CHRS) Retooling for the New Year
The retail clothing marketplace appears to be coming off a poorer than expected holiday season. How purveyors of retail fashion reset their priorities, for coming quarters, may lead to some interesting changes. Charming Shoppes, Inc., a multi brand/multi channel clothing marketing company, is currently marking adjustments after two disappointing sales periods. To right the company’s direction, current strategy changes include: additions to the company’s marketing arm, stock repurchasing and expansion of marketing channels. Leading brands of the company include: Lane Bryant, Fashion Bug and Catherines’ Plus Sizes. Post Christmas tabulation of holiday sales is ongoing, although several retailers have been…