Art Technology Group, Inc. (ARTG) Announced Acquisition of CleverSet
Art Technology Group, Inc. (ARTG) announced that it has completed its acquisition of CleverSet in a transaction valued at approximately $9M in cash. The company had previously announced the agreement to acquire privately held CleverSet, a technology leader in the rapidly growing field of automated personalization engines for e-commerce. The CleverSet offering expands the company’s eStara e-commerce optimization services. These services, which include Click to Call, Click to Chat, Call Tracking and now, automated personalization, are delivered via a Software-as-a-Service (Saas) model and can easily be added to any Web site, whether built on the company’s platform or any other…