Olympic Sponsor Wrestling With Slow Returns
Chinese sponsors of the upcoming Summer Olympics in Beijing are facing what may be a long and arduous climb toward seeing benefits for their substantial investments. Aside from the bevy of industry-leading companies in China, there are a few who are hoping for a boost in their market shares as a result of their sponsorship status. Some are hoping that the Olympics will provide them with the opportunity to catch up, or even overtake their competitors. While analysts are claiming that sponsorship of the Games have been showing a small boost, the effect so far has been both minimal and…