Reed's Inc. (REED) Names Neal Cohane Senior Vice President of Sales and Marketing
Reed's, Inc. (NASDAQ: REED), an international gourmet and natural foods company, recently announced that Neal Cohane, the company’s senior vice president of national sales, has been promoted to senior vice president of sales and marketing. In this role, Mr. Cohane will be responsible for leading and coordinating all aspects of Reed's sales, distribution and marketing efforts. Reed's current sales strategy is to refocus its sales efforts on national chain accounts. The company intends to continue developing relationships with large beer and beverage distributors over the next 12 to18 months, but will target sales efforts on national supermarket chain account business,…