Reed's, Inc. (REED) – A "Tasty" solution
In the world of advertising, there are some things that work and some that obviously don't. Any investor with a high school education can rattle off one of a dozen company "jingles", and some can even recite entire commercials because they've made such an impression. Yet research conducted by the Center for Brain and Cognition at the University of California, shows that although "brand recognition" through a catchy jingle or commercial is good, there's still a decided lack of loyalty based on just name association. In other words, you might be singing the funny jingle about General Motors’ cars, while…
