Cereplast Inc. (CERP.OB) – A Dream Come True
Business and management are not always about the virtues of giving credit where it is due. That is why we can all celebrate the inaugural Autoplast Speicon award to Cereplast Inc. (CERP) without a twinge on most consciences! CERP’s technologists surely deserve the highest commendations for their sterling work in developing degradable plastics from biological sources, but who inspired the global push towards matching green with black? This Millennium had not even dawned when Michael E. Porter from the legendary Harvard Business School wrote about sustainable competitive advantage through technologies for environmental protection. That is not all: Porter also postulated…