Understated Retailer
Tucked into the folds of the retail crack-up this year are all types of diverse companies. Their stories and prospects are sometimes as diverse as their businesses. Jo-Ann Stores (NYSE: JAS) is a small specialty retailer based in Ohio which features crafts, decorating, fabrics and sewing. They have over 800 stores spread across the country, including nearly 50 crafts superstores which feature 45,000 square feet of retail space as opposed to their normal 14,500 square foot stores. These stores feature a strongly traditional approach and cater to a relatively loyal customer base which sees a more stable demographic than some…