Fund.com, Inc.’s (FNDM.OB) Market Overview and Growth Strategy
Fund.com, Inc. (FNDM.OB), an online financial information publisher, generates revenues by pay-for-performance online advertising and asset-based licensing agreements for the company’s Index content. Fund.com services the investment fund market with an online web portal of personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds (ETFs), closed end funds, commodity funds, pooled investment vehicles and other segments of the finance information industry. Fund.com’s target market is comprised of individuals with, or considering an investment in, an investment fund. This is a multi-trillion dollar industry, and it is growing at a rapid pace. In 2006, the U.S.…