Reed’s, Inc. (REED) Caters to Ginger Brew Lovers with Original, Natural Ingredients and Targeted Advertising
Chris Reed began brewing his homemade-style ginger brew in Venice, Calif., in 187. Today, with more than 20 years of experience behind him, he is CEO of Reed’s, Inc. (NASDAQ: REED). Reed may have a knack for ginger brew, but is also experienced in raising money. In the 1990s Reed raised $400,000 through strategic advertising. To help generate the funds, each ginger brew bottle was adorned with a “tombstone” necktag, advertising the offering directly to consumers. Reed repeated the necktag advertising last year before announcing the company’s initial public offering (IPO) in which Reed raised $8 million. Though Reed’s is…