Reed’s, Inc. (REED) – Build it, and They Won’t Come
Let's suppose for one moment that you have the single greatest invention since sliced bread. You've spend countless hours perfecting it, and you know it will be something that everyone will enjoy and desire. Now that it's completed, is anyone knocking on your door to get it? Not likely. Without the proper advertising, and distribution channels, no one would know you exist. Advertising however comes in a myriad of avenues. You can do print ads, you can do radio spots. You can do Television, and targeted cable spots. You can have a web site and submit to the search engines.…