Heelys Inc. (HLYS) Management in Tune with Youth
The simple pleasure of a quick and unobtrusive shift from walking on the street to skating, or even to gliding over a railing is hardly likely to appeal to a serious stock investor. However, it is a profitable business with almost unlimited growth potential. Why does putting wheels on footwear make such good business sense? The art of branding is taught extensively in business management schools, but true successes are rare. Niches have natural growth limits, while a poorly defined customer segment can reduce a proprietary business to the generic level of profitability. This stock is an excellent example of…