Destination Television, Inc. (DSTV.OB) – A Captive Audience Spells Profits
One day, a small company in China realized that people spent a lot of time "waiting" for things, and while they were waiting, they were somewhat bored. This was true while waiting on elevators, or on train platforms, bus stops, etc. So this little company, named Focus Media, decided to put LCD TV's in those areas, and run high-quality advertisements from upscale retailers and manufacturers. The results were stunning. The people loved it, as they had something to "do" while passing the time, and the advertisers loved it because they were building brand awareness with these consumers. In most instances,…