Destination Television Inc. (DSTV.OB) – Digital Media Advertising is Proven to Increase Sales in Australian Pharmacy Experiment
More good news for digital media advertising company Destination Television Incorporated (DSTV.OB) today as a month-long research study from Australia publishes its results. The study, which combines work by Galaxy Research and Sigma audited point-of-sale data, compared two products (Hydralyte and Blackmores Women’s Vitality) in four pharmacies year-on-year, month-on-month and like-for-like stores. The difference was that two of the pharmacies were outfitted with digital media advertising screens and the other two were not. The research shows a sales increase of up to 20 percent against comparable stores who do not display the digital media advertising. The study was conducted with…