Denny's Corp (DENN) Takes Aim at Fast Food Restaurants in Its Launch of Scrappy Real Breakfast Leadership Strategy
Denny's Corp. (DENN), America's beloved brand that's been serving up breakfast for more than 50 years, announced that the company is to begin challenging fast restaurants for the first time. Specifically, Denny's utilized creative muscle of their agency of record to help accomplish this goal. Both brands immersed themselves in the development of an aggressive integrated communications campaign entitled "Don't Fall for Fake." From national broadcast, diverse digital, PR, in-store merchandise, and guerrilla marketing efforts, the scrappy campaign targets men and women 25-40 and reinforces the overwhelming appeal of real, as consumers are faced with real versus fake. Denny's will…