Fund.com, Inc. (FNDM.OB) Offers Index Fund Licensing
Fund.com intends to leverage its experience gained from Equities magazine to develop and trademark certain asset classed indexes, similar to the Russell Company indexes and S&P indexes. They have the perfect base from which to market the indexes as Equities magazine already has a number of indexes it publishes that are quite successful. Using this channel, they intend to drive business selling index licenses to Financial Management companies. They believe that the ultimate success will come from the marketing of their indexes and the ability of the Funds to sell them to investors. The company will strictly provide the branded…