Perry Ellis International Inc. (PERY) Stock is an Object Lesson in Strategic Business Management
Perry Ellis International is a small capital member of the Apparel/Accessories Industry in the Consumer Cyclical Sector, and its business model is a fine example of building value into a stock through systematic strategic marketing management. Three important business strategies distinguish this stock. The first is its ability to participate at multiple price points. It can leverage demand trends whether the economy moves up or down. Secondly, the company has 15,000 retail shelves under its distribution coverage; this comes with professional management of stable, quality brands. Finally, the company is flexible in licensing related product lines. It has distributed world-renowned…