Emeril Lagasse Acquisition Trumps Disappointing Earnings for Martha Stewart Living Omnimedia, Inc. (MSO), Boosting Shares 17%
Despite disappointing quarterly results, shares of Martha Stewart Living Omnimedia, Inc. (MSO) jumped 17% to close at $7.19 Tuesday after the company reached an agreement to purchase all non-restaurant assets related to the business of Emeril Lagasse. The Emeril Lagasse franchise, including television programming, cookbooks, and kitchen and food products was purchased for $45 million in cash and $5 million in stock. The transaction is expected to close in the second quarter. In 2007, the business to be acquired generated approximately $14 million in cash-basis revenue. Martha Stewart Living Omnimedia did not purchase rights to Lagasse’s 11 restaurants or his…