OpenTV Corp. (OPTV) Announces Agreement with NBC Universal to Launch it to the Forefront of Interactive Television Applications
OpenTV Corp. (NASDAQ:OPTV) today announced that the OpenTV Participate solution has been chosen by NBC Universal to power, centralize and manage cross-platform interactive television applications, including Web, mobile and set-top boxes for NBC Universal’s broadcast and cable networks. OpenTV’s position as a leading provider of solutions for the delivery of advanced television and advanced advertising services is part of what attracted NBC to the company. Last year NBC.com used the OpenTV Participate solution to power its live, Web interactive services for the primetime series “Heroes”. NBC used OpenTV’s production tools to create, schedule, manage, analyze and synchronize the “Heroes” broadcast.…