Celadon Group Inc. (CLDN) – A Model of Business Life Cycle Management
Electronic commerce and trucks of the brick-and-mortar age may not have much in common, but this company from Indianapolis, IN has used the Internet to upgrade its traditional business for the modern era. The company has integrated horizontally from road transportation into supplying tires, fuel, and other consumables at competitive rates to fellow trucking companies. It has managed to build this new business without significant administrative overheads because it uses the World Wide Web. The company has four prime strengths that buttress its core business: 1. It operates seamlessly throughout the North American Free Trade Area (NAFTA) of Canada and…