The Treasure Hunt of Hidden Brands -A New Series of Better Business Basics Bulletins
Brands are truly the dark horses of the stock market. They have no places in a statutory financial statement. However, they may drive the entire net worth of a corporation. Brands occupy the daily attentions of top business management teams. Privileged industry circles track brands with great care, though stock investment circles rarely mention them at all. Some brands are kept in cold storage. An acquisition is the most common reason. Executives, who represent the buyer of a corporation, tend to display the attitudes of step-parents towards the stable of brands in a vanquished company. This is ironic since the…