The Balanced Scorecard for Top Stock Picks in Small Capital Investing
The stock market is overly dependent on historical numbers. The pace of change in the modern business world deserves new measures to help stock investors make optimal decisions. Qualitative measures matter at least as much as figures and ratios from statutory reporting. Most small capital stocks have relatively short histories. That is another reason for investors to look beyond technical and conventional financial analyses. The Balanced Scorecard method is a favorite with management professionals for meaningful business performance assessment. Robert S. Kaplan, who teaches at the Harvard Business School, and David P. Norton, who founded a professional services company, first…