Which Small Capital Stocks Will Graduate to the Big League: Part 3 of 10
Marketing metrics is a sword with two sharp edges. It highlights top stocks of the future. Investors from the finance world rarely appreciate the method. In fact, many may not be aware of it at all. Start with the consumer decision-making process. Fast moving consumer goods are bought frequently. Buying expensive cars and new homes take place just once in a blue moon. Children's choices are often overturned by parents. Soldiers in Iraq must eat whatever Washington buys. You must know how buying decisions are made, and how often. Word-of-mouth matters for expensive purchases. Therefore, satisfaction levels of present owners…
