Exchange Media Corp. (EXMD.PK) to Also Derive Revenue from Advertising Efforts
According to a survey, the main revenue source for media companies, such as newspapers, broadcasters, television, etc., are not derived directly from their media products and services, but from advertising on their media platform. In fact, newspapers have been able to increase their earnings by taking advantage of rising advertising revenue; even though they have reduced their newsprint prices. Exchange Media’s mobile platform allows users to watch the ads on a private mobile screen while offering advertisers personal, user-exposure totaling almost 15 hours a day x 7 days a week. In contrast, TV/Radio exposure averages 3-5 hours. With more than…