Make Millions from Mass-Marketing – Mid-Week Management Mantra
“Make drugs for millions, not millions from drugs” A prominent third-world leader made this startling statement to pharmaceutical industry executives decades ago. It caused much consternation at the time, but the thrifty consumer sentiment of 2008 prompts one to review the assertion in a new light. Value for money is your best business bet during inflation and recession. Price elasticity is heightened in a stagnant market. Even luxury goods cannot escape waves of depressed consumer sentiments. Essentials of life are affected somewhat less, but all product and service categories will witness slides towards lower price points and generics. Stock investors…