Neomedia Technologies, Inc. (NEOM.OB) Secures Critical Financing for Project Launch
NeoMedia Technologies describes itself as "the global leader in camera-initiated transactions for mobile devices". The company intends to capitalize on the numerous opportunities afforded it by NeoReader, a mobile barcode scanning application for the Apple iPhone. Now available in Apple's App Store, the NeoReader application literally transforms the camera on a user's iPhone into a barcode scanner, granting instant access to mobile marketing content and opening the door to a vast array of possibilities. On Monday, August 4th, just days after news of the release hit the presses, NeoMedia announced that it had received a financing commitment from Yorkville Advisors…