Vertical Branding Inc. (VBDG.OB) Finds its Defined Demographic Responding in Difficult Times
Knowing the customer and their buying habits is a leading requirement for any retailer. In the discretionary consumer marketplace, it is even more of an imperative. If a company isn’t sure of its customer base and how it spends its money, it may as well fold up shop. Understanding who the customer is, how much they have to spend and what they really need for day to day living is the key to profit in a difficult retail marketplace. Finding a company that actually has this information, and is using it effectively, is the trick. Vertical Branding Inc., a consumer…