Really Putting the Internet to Work for You – Better Business Basics Bulletin
Web 2.0 is firmly in the saddle. Websites without user-generated content are already taking the backseat. The implications for every business in which you have a stake are huge. Do not be satisfied with mere lip service to e-commerce. Make sure that enterprises on which you depend for your financial estate are up-to-speed in restructuring operations around the Internet. Look for answers to at least one of the following two questions: 1. Has your company slashed operating costs through Internet marketing? A CRM platform should cut layers in a sales organization. Pay-per-click advertising should make deep inroads in to advertising…