Social Engagement as a Strategic Plank – Better Business Basics Bulletin
The lobbies of Washington are unfairly maligned. Not all of them are funded by illicit interests. Many of the causes they promote are in the greater public interest. It is time for retail stock investors to take pragmatic views of how businesses can gain from jockeying policy-makers. Marketing is not for consumers alone. Effective communication must cover all categories of stakeholders. People at large need education on the roles of enterprises and entire industries as well. This is a global matter nowadays, so it falls on corporations to wield influence on foreign governments as well. Trade associations and industry bodies…