Will Going Green Grow Green?
If it hasn’t happened already, you will inevitably become aware of investment opportunities based on goals and principles that might be environmentally friendly, community-focused, or faith-based. In fact, about one out of every nine dollars under professional management in the United States is already invested according to socially screened criteria. There are two key questions to ask yourself when considering how this rising tide could affect your portfolio. The first starts with your long-term outlook. Does It Fit? It’s not uncommon for socially screened investments to tug at your heart strings. However, it may be risky to give your feelings…