Montavo Inc. (MTVO.OB) Defines the Advertiser/Consumer Relationship with Wireless Application
Relationship marketing is nothing new to the world of advertisers and marketers. Finding and developing a close tie with the targeted consumer is one of the easiest ways to build long term sales and loyalty. The world of technology, however, has put a different spin on the concept and forced marketers and advertisers to adapt. Reaching the consumer is no longer just about magazine or television ads. It is about getting the attention of the customer where they are at any given point in the day. Considering that most people are running here and there all day long, this is…