Dynamic Response Group, Inc. (DRGZ.OB) Deploys Nationwide Diabetic Supplies Campaign to Hispanics
Dynamic Response Group, Inc. CEO Melissa K. Rice today announced the national roll-out of Medico Express, DRG's diabetic product supply subsidiary. This campaign will optimize its media footprint by tightly focusing its marketing strategy to the Hispanic population. DRG has projected that, by being the only company to tap into this niche market on a nationwide scale, they can expect revenues to exceed $13M in 2010 and $40M in 2011. This coming Monday, October 19, infomercials will air on the top 3 Hispanic TV stations: Telemundo, Univision and Telefutura. Rice went on to say that by strategizing around the “second-fastest…