Confident in Consumer Confidence?
In September 2008, the subprime mortgage crisis reached a crescendo. Several banks asked for government bailouts and loans or filed for bankruptcy. Mortgage guarantors Fannie Mae and Freddie Mac were placed in conservatorship. The Federal Reserve and central banks around the world scrambled to pump liquidity into the credit markets. To top it all off, the world’s stock markets drifted lower as the crisis unfolded. At the time, it seemed as though the sky was falling. No surprise then that the consumer confidence index (CCI) fell to what was then the lowest point recorded to that point. The October reading…