Fund.com, Inc. (FNDM.OB) Capitalizing on Rapidly Growing ETF Market in More Ways than One
Fund.com wants to do something that nobody else is doing. It wants to be for the fund industry what Bankrate.com is for banking, what Lendingtree.com is for the mortgage sector, and what CreditCards.com is for credit cards. Specifically, it wants to be the nation’s vertically-focused online investor resource for the fund investor. It’s a huge and underserved market. Each year, hundreds of billions of dollars flow into investment funds of all kinds. The U.S. mutual fund industry is now in the trillions of dollars, accounting for nearly half of the global mutual fund total. Funds obviously have a broad appeal…