Acxiom Corp. (ACXM) Partners with Kynetx to Offer an Unprecedented E-commerce Interoperability Solution
Acxiom® Corporation announced a bold new initiative to tie together multiple websites through a partnership with Kynetx Inc., which will result in leveraging the proprietary Kynetx platform to allow consumers to personalize their shopping and browsing experience. Kynetx is a pioneer and industry leader in creating context-sensitive user experiences across multiple sites and platforms. By downloading applications which can quickly be personalized to streamline e-commerce for the individual consumer, users will gain unprecedented control and can take advantage of personal discounts and promotions uniquely suited to them. This self-selected profile will stretch simultaneously across multiple sites and environments, bringing a…