Montavo Inc. (MTVO.OB) Files Patent Application for Proprietary Mobile Advertisement Technology
Mobile marketing solutions provider Montavo Inc. today announced the completion and submission of a patent application for U.S. protection of its “System and Method of Delivering Ads.” Montavo said it is also filing for protection abroad in countries participating in the Patent Cooperation Treaty (PCT). If awarded, the patent will protect the company’s foundation technology used to power its Montavo Mobile Advertising Platform (mMAP). The proprietary technology revolves around specific, integral components and integration technologies needed to confirm in-store sales driven by mobile advertisements. Montavo’s technology is unique in that ROI (return on investment) measurements are based on physical in-store…