Digital Advertising is Here Whether One Knows it or Not
Although it may be a bit trite to say, those that have the most toys at the end wins. Advertising is much in this vein and an aspect of marketing that is making its move into the technology realm. How the move is made is the question. There are a continuing flow of new options as technology advances but the central premise remains: make as much noise as quickly and as loudly as possible. This is not a new idea but one that is quietly and quickly becoming more difficult in a rapidly changing advertising world. Finding that new way…