JetBlue Airways (JBLU) and Points International Ltd. (PTSEF.OB) Launch ShopTrue, an Online Earn Mall for TrueBlue Members
JetBlue Airways, www.jetblue.com – the innovative, respected and customer-satisfaction-oriented airline servicing 61 cities with some 650 daily flights, opened ShopTrue, a new online earn mall for members of the Company’s TrueBlue customer-loyalty program. ShopTrue extends a 2008 partnership between JBLU and Points International Ltd., which saw the launch of the Buy TrueBlue Points service that utilizes the Company’s cutting-edge miles and points purchase platform by allowing users to buy points themselves or give them to another member. ShopTrue allows flyers to earn points by shopping at any of over 800 participating retail partners, including the Apple Store, Dell, eBay, K-Mart…