Weis Markets (WMK) Lowers Prices on Thousands of Grocery Items
Weis Markets lowered prices on 2,600 products that it carries in its stores, and froze prices for an additional 624 items. The two measures will run for 90 days, until April 1, 2010, and are spread across the produce, frozen, dairy, meat, deli and bakery sections. The company took the action to help its customers during the recession and financial crisis. David J. Hepfinger, the CEO of Weis Markets, said, “It is clear our customers remain in a cautious mood due to the weak economy. Over the past year, our Price Freeze program has generated $16 million in savings for…